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Why should Motorola’s handset unit’s new CEO come from outside the US?

Posted by: on May 1, 2008 | No Comments

Because the US mobile phone market has made such dismal decisions. An analogy:

So what is wrong? American executives in telecoms do not see the future, they are stuck in the past. Imagine being a car executive thirty years ago, but running a car factory in the Soviet Union. That is not where you could learn about modern methods of just-in-time manufacturing and advanced customer segmentation and microchips and electronics into car design. A car executive in Japan or perhaps Detroit could be competent to head a new car factory, but not one from the backwards markets, such as the former Soviet Union.

Communities Dominate Brands: On Search for Moto CEO, or for that first day to-do list

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