In Blog

Cellphone spam

Posted by: on May 11, 2008 | No Comments

Not a bad idea when built into the service and sharply targeted, as in Blyk; awful when broadcasted across phones that do not have unlimited texting plans. Frankly, this seems really boneheaded on the spammers’ part: how many people will be eager to buy a product after having to pay for an unsolicited ad? Unfortunately, the result will probably be telecomms implementing overaggressive spam filters to avoid customer claims against them:

Now some consumers, like Ms. Lightfoot, are monitoring their cellphones more aggressively for unwanted messages and, in some cases, demanding refunds. Computer security companies have developed products to help fight mobile spam. And AT&T, Verizon and others are making it easier for customers to block unsolicited messages and keep spammers at bay.

Spam Moves to Cellphones and Gets More Invasive – New York Times

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