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, Leadership, New Media and the Future of Work ~ by Stephen Smith ~ | HD BizBlog | Productivity

Posted by: on Dec 5, 2007 | No Comments

Stephen at HDBizBlog writes about Facebook’s troubles:

Ad Age Digital has an article about how 50,000 Facebook users joined a group to protest the new Beacon broadcast advertising service

Hmm. Is it really trouble if users are joining a Facebook group? If they’re actually continuing to engage with Facebook? Look instead for disengagement.

The Facebook Beacon, and tools for information gathering like it, have massive implications for the future of privacy (we’ll get into this a little more deeply with a book review I have for next week). Will this kind of “Social Advertising” force consumers into creating multiple online personas? What can companies with less-than-honorable intentions do with this technology? And how long before a disgruntled college whiz-kid turns it on its head and does something that no one expects?

Consumers already create multiple online personas, don’t they? I know I do — I don’t use different pseudonyms, but I do keep social networking and professional networking separate.

, Leadership, New Media and the Future of Work ~ by Stephen Smith ~ | HD BizBlog | Productivity

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