Conducting qualitative research "unscientifically”

UIE Brain Sparks has a pointer to a series by Leisa Reichelt about “accepting the unscientific qualities of qualitative research, and using qualitative research as a flexible way to gather rich and insightful information about your intended audience.” They provide a brief conversational apologia for qualitative research, which probably won’t convince skeptics but which are interesting anyway.

Qualitative Research » UIE Brain Sparks

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